Immediate Product refund reasons

So now that you've finally decided to buy that product and cannot wait to test it out , you have to find out that it does anything else but what you've expected. Don't worry about it, you still have a chance to get your money back with the following tips for obtaining a product refund instantly.

1. False advertizement

"Get 10k hits to your website in 24 hours". Such tempting promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such false advertising by telling in the fine print that these results cannot be guaranteed. 

2. Product out-of-date

Believe it or not, but I've seen products that were advertised and still happily took the money out of the customers' pockets but were totally outdated or did not work anymore. I once bought a product that could not be downloaded anymore but still had the sales page up and working, it even displayed the current date pointing the end of a special advancement. Every try to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.

3. Usability

Not every software is as user-friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complicated software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling even easier.If you've read and watched all of their tutorials and still cannot manahe to use the product, this to the creator and get your money back

If you've contacted the product creator and still were not able to get a refund despite some true and acceptable causes, not all hope is gone. Most marketplaces offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a seller like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 60 days).

It is always suggested to clearly state the cause for your product refund and to keep a social communication style. Even if the product is not worth a single penny it doesn't make things better when you insult the creator. Try to show that you've really tried to use the product in an efficient way, maybe tie some screenshots, include suggestions what could be better, etc. The product creator might drooping you as a client but still can gain from your experience and will most of the time happily give you the refund.

Whatever you do, please be honest. It's just not right to purchase a product which you badly need and then asking a refund to take your money back but still continue to use the product. Most market places (Clickbank, PayDotCom) tolerate 2 or even more gives back, but after that you might not be able to purchase anything again through the specific company.

Order Letter Internet Marketing Techniques And RSS Feed Directory

Gain Increased Sales By Telling True Stories

Everyone loves a story. Listen to any conversation – especially in social situations – and at some point someone will tell a story. About something they’ve experienced, read about, heard or saw.

That’s why newspapers sell; magazines sell; people watch TV programmes and newscasts; read books; listen to the radio. The ‘human interest’ captures our attention, our imagination and our curiosity to know ‘how things turned out’.

YOU CAN USE THIS HUMAN TRAIT TO YOUR ADVANTAGE IN YOUR SALES LETTERS.

When you tell a story – or explain a case study – your reader wants to know how it turns out; what was the result; how does it apply to them; how can they use any ‘lesson learnt’ in their situation?

Tell a story about someone who had a problem your reader can identify with. Describe how your product or service resolved that problem and you’ve hooked your reader into your letter and your offer.

HERE’S THE TRICK…

Of course, as you’d expect there’s a technique to how to use this to the best effect in your letter. The trick is not to tell the WHOLE story at once. Use it as a ‘sandwich’.

Start your story, describe the real pain, frustration and aggravation your client or customer was having. Remember; keep your writing style conversational – as if you’re telling a group of friends over a drink in the local pub. Hint that there’s a solution – which you’ll “explain in a minute”. Then tell them about something else. It could even be another story or case history, or about some of the benefits your offer gives them.

IT REALLY WORKS…

This technique was used in a very successful mailing campaign – you’ll be astounded at the results it brought in.

The letter started off by telling the reader about a very ‘scary court judgement’ made against someone in the same profession as them. A jail sentence was awarded as the penalty for a very obscure oversight – something they could so easily miss themselves.

The offer being made in the letter was to attend a seminar that made sure they were up to date on all the legal aspects of their business so they wouldn’t fall into traps like this. It went on to describe the contents of the seminar and how it was relevant to them – at this point THEY STILL HADN’T BEEN TOLD WHAT THE MISTAKE WAS – the reader was being kept in suspense so they stayed ‘on for the ride’.

They NEEDED to know what that error was so they could avoid it. The letter went on to explain all the other pitfalls and stumbling blocks they could come up against if they didn’t attend the course being offered.

After explaining all the pain they could avoid and the benefits they would accrue from the seminar the reader was finally let into the secret… and the letter told them the amazingly silly mistake that had resulted in such a dire penalty.

All the information we wanted the reader to know about the seminar offer was effectively ‘sandwiched’ inside the story; a story about something that could so easily happen to them.

And that’s what you do; finish off the story later in your letter. When you use this technique, provided your story is interesting AND relevant to the reader, you entice them to continue reading your letter. Compel them to finish reading all of it because they just HAVE to KNOW what happened.

VARIATIONS…

In some instances you could leave your reader ‘dangling’ – they have to respond to your offer to find out the ending, what the punch line is. You build the final part of your story into the action you want your reader to take.

This is why it is so vital for you to collect testimonials and stories from your satisfied, happy and especially delighted clients. Their experiences and your solutions bring your letter to life.

IMPRESSIVE RESULTS

The result of the campaign this technique was used in?

A MASSIVE 262% increase in response resulting in over £24,101 worth of business (with an average sale amount of just £59), and 29 new clients, who purchased considerably more afterwards.

(Did you notice I used this sandwich technique in this article?)

© 2004 Carol A E Bentley

Extracted from the book 'I Want to Buy Your Product... Have You Sent Me a Letter Yet' (How to create powerful sales letters, advertisements, flyers, brochures, web pages and newsletters that persuade hundreds, or even thousands, of additional customers and clients to buy from you!) by Carol A E Bentley (Rated 5-star on Amazon.co.uk)

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