Thursday, January 28, 2010

Defining A Better Fit For Your Data Center Outsourcing Needs

The key to a successful outsourcing relationship is identifying a partner who can provide cost-effective solutions with the relevant resources and the ability to adjust services as business changes over time. Outsourcing decisions should be made by examining whether an organization is effective and efficient in providing a function that is strategic to the business. IT operations and support organizations are often viewed as an overhead that provides a commodity function that can be easily and safely outsourced. However, IT operations and support functions may be core capabilities because flexible, stable and reliable operations are the foundation for enterprise applications and business processes. IT operations outsourcing proposals are often evaluated and executed with inadequate information about services and costs. The result may be an agreement that does not define the full set of services required, does not result in expected cost savings, and requires retaining a significant number of internal staff to close service gaps and monitor the outsourcer. Good business decisions are based on understanding services and costs, the impact of change, and the risk associated with IT services that do not meet business requirements.

What Should Be Outsourced?
Data center outsourcing services are one of the most mature IT service categories available in the market. In a mature market, one should expect external service providers (ESPs’) to understand market dynamics — as well as client’s wants and needs — and invest in making their services better, faster and less expensive. No “one size fits all” exists for outsourcing. The build-or-buy decision will be based on different criteria for different organizations.

Sourcing decisions may also be influenced to a great extent by factors such as politics and culture and economic stability. Therefore a long-term decision — typically, five to 10 years requires an ability to align IT with business goals, identify gaps in IT capabilities, understand the capabilities available in the market and determine how in-house and supplier responsibilities can best be shared.

Cybernet-SlashSupport is a leading provider of technology support services for enterprises and technology service providers. As a diverse end-to-end IT solutions provider, CSS provides flexible, customized solutions tailor-made to meet specific requirements.

CSS provides a complete portfolio of infrastructure management solutions and support services for geographically distributed network resources, 24x7. Our infrastructure management solutions are based on an architecture that is open and scalable thus enabling easy integration of vendor or customer-supplied tools. CSS provides infrastructure management solutions for a broad spectrum of servers, storage, networks, security, databases, desktops, and applications. By automating corrective actions, IT organizations decrease problem resolution time and improve system availability and reduce downtime.

At CSS Corp, our processes and systems are exclusively tuned to support the client’s operations, with extensive simulation labs and resolution focused environment. Our Centers of Excellence (CoEs) are dedicated to provide superior support services required to succeed in today's competitive marketplace. Our global delivery model provides flexibility, and ensures high quality service, cost savings, localization and reduced risk. We help enterprises drive software and IT process improvements by aligning their internal practices to industry best practices and frameworks such as CMM/CMMi, ITIL, RUP, ISO, SAS 70, COPC and BS 7799.

CSS supports and manages technology infrastructure platforms and applications for Fortune 2000 companies, and provides support solutions for products and applications from ISVs and consumer technology providers.


Data Center Migration

Data center migration services

Monday, January 25, 2010

A Heart To Health Talk

Almost 14 million Americans have a history of heart attack or angina. It is now one of the leading causes of death in the United States. More than 1 million Americans have heart attacks each year. A heart attack, or myocardial infarction (MI), is permanent damage to the heart muscle. “Myo” means muscle, “cardial” refers to the heart and “infarction” means death of tissue due to lack of blood supply.


Nutrition and energy are delivered to the entire body by blood from the pumping heart. The heart itself requires constant energy in the form of oxygen and nutrients, which all come from the blood that delivered through the coronary arteries. A blockage in the coronary arteries prevents blood flow and causes the heart muscle to starve. The medical term for such starvation is ischemia, a condition that is accompanied by a chest discomfort called angina. If the blockage is severe, some of the heart muscle actually dies. When heart muscle dies, this is called a heart attack or myocardial infarction.


Fortunately, modern medicine already offers medical treatment acute heart attack. Preventive measures have been identified and are now being taught to prevent such an attack from occurring or recurring. Beta blockers are medications used to decrease heart rate and blood pressure. These can be given through an intravenous (IV) line or by mouth. Oxygen is used via nose plugs or a facemask if a person is having a heart attack. This is useful if breathing is difficult or the amount of oxygen in the blood is low.


Aspirin is used to decrease blood clotting. It works by preventing platelets from sticking together. Plavix (clopidogrel) is an additional platelet blocker given to those having a heart attack. Both aspirin and plavix are pills given by mouth. Clotting inhibitors called heparin, lovenox, and 2B3A are given via the IV and can help prevent the blockage from getting worse. A statin, or cholesterol pill, is often given to those having a heart attack. This too can stabilize a blockage and prevent it from getting worse. Chest pain can be decreased with nitroglycerine. This is given in a variety of ways, a dissolving pill under the tongue, a paste on the chest, or via the IV. Nitroglycerine helps dilate the coronary arteries allowing more blood to flow through. Morphine is another medication to control chest discomfort and ease anxiety. These medications mentioned work to stabilize a blockage, however, they are not very effective in removing one that has already formed. This job is done by “clot buster” medications or thrombolytics. T-PA (tissue plasminogen activator) and similar medicines can break apart a blockage and restore blood flow. Alternatively, this can be done with a balloon and stent procedure by a cardiologist.

However, there are practical ways that can lessen the chances of having a heart attack. Consuming at least five fruits and vegetables daily, exercising at least 2.5 hours per week, maintaining a healthy weight and not smoking can decrease your chances of heart trouble by 35 percent, and the risk of dying by 40 percent, compared to people with less healthy lifestyles. Research have shown that people who eat a balanced diet and exercise more can substantially reduce their risk for cardiovascular disease and death even if they're in their 50s or 60s. Most experts agree that a health-promoting lifestyle such as eating well, being active, and not smoking can cut overall risk of heart disease by 80 percent. Indeed, adopting a heart-healthy lifestyle makes a difference.

Health Care Information Technology
healthcare information technology consulting

A Health Care Article Provides Important Information On Topics Of Your Interest

A lot of doctors do not keep track of health care articles, but in my opinion it is one of the most important things that a medical professional should do. After all, medical technology changes extremely quickly, and each new development could potentially mean life and death for a patient that you will have one day. If you do not read each and every health care article relevant to your field of expertise – and a good number of ones that are not directly related to your specialty – you may miss out on a crucial new development.

Many people assume that any article on health care that is of sufficient importance will eventually get into the mainstream press. Many doctors up only read health care articles when they get this far. In reality, however, it is quite possible for a health care article to never get that far even if it hails some important change or development in the health care industry. Perhaps it is only a preliminary study, or a new policy by one of the major health care providers. Either way, the health care article may contain a crucial fact that the doctor will never notice. As a doctor, you are responsible for your patients, and you cannot afford to take this risk. Reading all of the health care article magazines is the only way to make sure that you are always prepared.

Of course, not every health care article is going to be important. This is why many of the industry journals have abstracts at the beginning. Sometimes, it is enough to read all of the abstracts and skim the articles for important information. Perhaps a health care article only contains things that you have read before, or perhaps you can figure out all the information it contains from the abstract. In reality, no one has time to read every single health care article, and no one should be expected to. Nevertheless, I try to read at least two or three health care articles every single day. This may sound like a lot, but I actually enjoy it!

One of the best ways to keep up on articles about health care is to start a reading group. Each health care professional is required to read a certain health care article every week. Then they all meet once a week, have coffee, and discuss what they have read. Not only is this a way to find out more information, but it is also a great way to socialize.

Health Care Information Technology
healthcare information technology consulting

Thursday, January 21, 2010

5 Tips on Choosing the Best Golf Sunglasses

One thing that is often overlooked by golfers is finding the right pair of golf sunglasses. Finding the best golf sunglasses for you is very important for ensuring optimal vision and achieving your top game.

* Polarization - The most important factor in choosing the best golf sunglasses for you should be how much of the suns harmful UV rays they block. Ideally the best golf sunglasses will block out 100% of the UV rays without limiting your vision. Most manufactures will rate how much UV rays they block with a nanometer chart. The higher the nanometer rating the better.

* Weight- The second most crucial factor in choosing the best golf sunglasses is the weight. Having a bulky pair of golf sunglasses can shift too much or even fall off when swinging a club, completely distracting your focus. These days there is an abundance of golf sunglasses made out of technologically advanced lightweight materials. The best golf sunglasses should be so light you barely notice them on your face.

* Style- This factor may be at the top of the list for some in choosing the best golf sunglasses for them. After all, impressing the drink cart girls with your sense of style is pretty important. Some guys can pull off just about any look, but when shopping for the best golf sunglasses you should try a lot of different models on to make sure you don’t choose a style that doesn’t work for you. In finding the best golf sunglasses you will want to find which frame type and lens shape fits your face the best.

* Price – Although some golfers spend enough money to feed a small village on golf gear, obtaining the best golf sunglasses for you doesn’t have to break the bank. Surprisingly, some of the best golf sunglasses we’ve come across are some of the most economically priced.

* Where to buy- Typically golfing sunglasses can be overpriced at country club supply shops.

Get more Golf tips for Beginners.

Wednesday, January 20, 2010

Here’s How the Economic Stimulus Package Affects Your Taxes

President Obama has just signed the “American Recovery & Reinvestment Act.” While much of the news focuses on the spending provisions, it also includes $287 billion in Tax Cuts:

The act includes a new “Making Work Pay” credit for 2009-10 to offset the first $400 of Social Security tax you pay ($800 for joint filers). It phases out as your adjusted gross income (AGI) tops $75,000 ($150,000 joint).

There’s a new higher education tax credit of up to $2,500 for your first $4,000 in college expenses. The credit phases out as your AGI tops $80,000 ($160,000 joint). You can also use Section 529 plan funds for computer-related expenses, including software and online access (2009-10 only).

Buying a Car? You can deduct state and local sales and excise tax you pay on a new (but not used) car, light truck, RV, or motorcycle you buy between January 1 and November 30, 2009. The deduction is limited to purchase amounts up to $49,000 and phases out as your AGI tops $125,000 (250,000 joint).

Buying a Home? The act increases the “first time Home buyer” credit from $7,500 to $8,000, extends the purchase period through November 30, 2009, and eliminates the requirement to repay the credit for homes purchased in 2009. This credit phases out as your AGI tops $75,000 (150,000 joint).

Buying Business Equipment? The act extends the current $250,000 first-year expensing limit and 50% bonus depreciation provisions for purchases through 2009.

Finally, the bill “patches” the Alternative Minimum Tax, to protect 24 million mostly middle-income filers from the AMT’s bite.

Congress passed these new rules with less deliberation than usual, so there’s bound to be confusion. To learn more, contact your Tax Advisor.

Rachel Butler

Use any of our tools and informative articles such as our Income assistance programs related articles.

Sunday, January 17, 2010

What are the values of an online degree?

In today world, the job market is become extremely competitive. Most of times, whenever there is a job vacancy available, there will be dozens of applicants trying very hard to compete to get that position. And because of this, the employers now have more choices in their candidate selection and they have to be extremely selective in choosing the best candidate for each position they offer. There are several important factors which the employers will scrutinize seriously during the process of evaluating their candidates. Among the top two factors are “Working Experience” and “Educational Background”. For those applicants who did not have the opportunity to attend a traditional college for the related fields to the job position they apply for, this is a very scary prospect. However, this is where the values of an online degree shine through.

Working Experience

One the important evaluating factors in job candidate selection is the “Working Experience”. In the eye of employers, relevant working experience in the related field is an indication of a candidates ability’s to success in that specific field. Thus, applicants who have relevant working experience on the related fields to the job position offered stay higher chances to be short listed. But, the working experience is not the single most important factor for employers when they are evaluating potential job candidates. The other factor that is just as important, if not more important, in the eyes of employers is the candidate’s educational background.

Educational Background

Regardless of the type of job applying for, the strong education background is always the key or determination factor for a job applicant to be offered for the position. In many cases, if job applicants do not have at least of college degree, many employers will not put them under further consideration for the jobs they offer. The job applicants who have stronger educational background always stay at a better position to secure the job when competing with other candidates. For many who did not have the opportunity to attend a traditional college, this is a very scary prospect. However, this is the values of online degree shines through. With the available of various online degree programs, those people who lost the opportunity to earn a degree now can accomplishing their goal and realize their dream at their own schedule.

Online Degree Programs Are Designed For Busy People

Before the introduction of online degree programs, a working individual who think of earning a degree needs to resign from his work or apply for unpaid study leave for 1 to 2 years in order to go back to the college or university. And this is the main factor that holding back the working individual to decision in earning a degree for their career enhancement.

Online degree programs are designed with busy individuals in mind. The online degree programs allow those working individual to obtain a degree in their precious spare time. This is one of the things that truly show the value of an online degree. And by obtaining an online degree, the individual is opened to many exciting opportunities, either for promotion within the company or a new, more lucrative career.

The online degree program is the best way for the working individual to accomplish their goal and their future career enhancement. Thanks to the design of online degrees, anyone can earn one on their own schedule and compete in the job market equally.

Online Criminal Justice Degree
Online Degree in Criminal Justice

Friday, January 15, 2010

Men's Electric Shaver - Greater Effect, Smoother Result

The modern man is as much serious about looking good as the modern woman is. According to a recent survey, about sixty per cent of the men fork out a good fortune of their income every month on buying new suits, visiting saloons, pampering themselves in the spas, and even purchasing new cosmetics.

Above all, most men shell out a handsome amount on shaving products such as electric shaver. Men's electric shaver has emerged as a hassle-free and efficient way of performing shave without having to spend much time. It's instant and it also produces better results. A men's electric shaver helps its users strike a good balance between managing time and looking sharp. This is precisely why many executives make it a point to carry an electric shaver with them all the time.

Your prior experience of shaving might have been associated with scratches, cuts and pain. Thanks to the cutting-edge technology and in-depth research, many electronics products manufacturers have come up with an easy solution to offer the modern men a smooth and hassle-free shaving experience. Men's electric shaver is a revolution, you can say, in this respect. You can enjoy the new technology and shaving tool that works automatically on electric and don't let you go through the frustrating and time-consuming shaving process.

With the increasing demand for men's electric shaver, many brands have come forward to develop electric shavers adding new features and making their products unique in their own ways.

Norelco from Philips has got the fame of being the leading manufacturer of men's electric shaver. However, Panasonic and Remington have also hit the market with their own products. They give the privilege of power storage system. The user needs to charge the battery in advance to use it later with their shaver. After charging them for at least 8 hours you can get the battery back up of 30mins. With all these devices you will find power consumption system. All these shavers are provided with safety system to prevent damage. Will you think of a more comfort shaving?

The men's electric shaver has got many benefits over a general shaver. It gives you a close and clean shave in less time. Got bored of using creams, water and making foam and then washing it off? Yes, you have got a way out of it with this special men's electric shaver. Aside from offering a clean and smooth shaving experience, the electric shaver save you from the hassle of having to use shaving cream, shaving brush, and razors. It works on any form of electricity. You can never get any other razor that takes care of your skin and removes the hair as softly.

While making your purchase of your men's electric shaver you should take care of the important feature- the battery life. You may need to use your shaver where you don't get an electric connection to fit your shaver. The rechargeable battery comes to your help at that time. Hence, check the back-up capacity of the battery and ensure that the electric shaver has a battery indicator. It will inform you when you are running short of battery.

Electric shavers are ideal for people who lead a hectic lifestyle and always put their work above life. This electric device helps you manage time well, and get you ready for any important event where you need to look your best. Whether you are getting ready for a boardroom meeting or going out on a nice date, you would want to have a clean shave and look sharp. If you are hard pressed for time, electric shaver can be extremely handy as you can get a shave almost anywhere, anytime.

Roberto Sedycias works as IT consultant for PoloMercantil



Mens Electric Shavers | Men's Electric Shaver

Thursday, January 14, 2010

Applying For Scholarship Grants For Nursing School

Scholarship Defined

Scholarships can be confusing for parents, but they can save them thousands of dollars. There are different forms of scholarships, but all of them are essentially gifted money for college. Unlike loans, scholarships don't have to be repaid. Some scholarships are paid to the student, while others go directly to the university. Scholarships are awarded by government, clubs, charities, businesses, schools, and other organizations.

Who can get scholarships?

Scholarship isn't limited to straight-A students, and many students who believe that they aren't academically qualified fail to apply for scholarships in their schools. There are, however, different types of scholarships for all students, including those with less-than-perfect academic records. There are athletic scholarships, scholarships aimed at students in a particular field of study -- why, some providers give scholarships just for living in a particular state or city. Another misconception about scholarship is that only college-bound high school seniors are allowed to apply for awards. Scholarship is available to all levels of college study, from freshmen undergrads to graduate and even PhD students.

Scholarship Grants for Nursing Students

There are four types of financial aid available to meet the educational expenses of nursing students: scholarships, grants, work study and education loans. Most nursing students use a combination of all four to fund their education.

Scholarships are awarded based on everything from special abilities to your religion. There are many sources of scholarships, and an Internet search should uncover a number of scholarship providers.

Here's how to get the scholarship you want:

• Take initiative

If you want to a scholarship, you'll need to do the legwork yourself – no one's going to track you down just to give you a scholarship. Look for scholarship grants whose criteria you meet, and then contact the provider and request a scholarship application packet. Applications may be requested by e-mail by sending in a self-addressed stamped envelope. You'll never get a scholarship if you don't try, so be proactive in requesting information for yourself.

• Be punctual

All scholarships providers set deadlines to which you must adhere, or else you'll lose any chance of getting the scholarship. Don’t miss the deadlines – if you can submit all the required materials before the due date, do so.

• Be organized

Good organizational skills can really pay off. Try to keep your applications ordered by deadline date and give yourself plenty of time to complete the applications and send them in before the due date. Always keep letters of recommendation and transcripts on hand so you don’t have to get new copies every time they are required for an application. By doing this, you'll not only save time but also money. Create copies of your completed applications before you send them in and then file them in folders with labels containing the deadline dates, mailing addresses and phone numbers of the scholarship provider. Call before the deadline to see if your scholarship application was received. If your application was lost in the mail, you can send the extra copy that you made.

• Be persistent

Don’t expect for the scholarship process to happen overnight. You must be diligent about looking for new scholarships to apply for. Remember that the more applications you send to various scholarship providers, the better is chance of obtaining a scholarship.

• Be optimistic

Stay positive about yourself and your chances of getting a scholarship. Your hard work and the time spent searching for scholarships will eventually pay off.


Online LPN Programs

Online LPN Nursing Programs

Tuesday, January 12, 2010

What is the basic information to put in mind before your deer hunting trips?

Maybe you are one of those hunters who are searching for a way on how you and your friends can enjoy this deer hunting trips well. I bet you already tried this deer hunting trips activity and you find it thrilling and you want to try it again since you remember yourself that you only failed in your previous hunting experience. That is the usual thing that the hunter would wish for their first try, a better result and better season. Of course you will need a lot of things to consider but the most important thing to do is to be as good as or as prepared as you are before going out for the trip. Having a little planning and enough preparation is what you exactly need to make yourself prepared for the hunting trip.

Memorable hunting trip is not as easy as you think to obtain because you need to be prepared in all aspect and it includes being knowledgeable. It is always better to put in mind to strive further and do not be contented on the things you know at the moment. Don’t be contented on first time trying, you can always strive better and be sure to add more things to your knowledge. The more essential way to do this thing is to acquire valuable knowledge from those experienced hunters because they are the one that can present facts and not just theories. Real experiences of hunters may give you an idea on what to expect in your deer hunting trips.

One of the most important things that you should put in mind is that you should have the right gun and right knife in your trip. You also need to learn everything including the right clothing and as well as the popular four laws of rutting. To be sure on your way to success in hunting you should also familiarize yourself with the secrets in operating a fire arm.

If you want a memorable deer hunting experience you should have the right information and knowledge about deer hunting trips.

For more information you can visit trophy whitetail hunts.

Sunday, January 10, 2010

Zimbalam Digital Music Distribution and Selling on iTunes

Music has not lost its inherent character ever since the times of prehistoric percussion, but recording media is becoming more and more intangible. MP3 is gradually replacing the CD, record stores are disappearing and giving way to web shops, and search engines are now taking the place of the guy at the record store who used to tell you where to find the record you were looking for and also told you who was hot or not. Even though it's not the case yet, soon iTunes, Napster and Amazon will surely sell more music than physical stores; and they have a great advantage over "real" shops: there's no need for a warehouse anymore, the stock stays on a server and it can be replicated endlessly.

These developments affect the key players in the music industry and the role they have in the process of marketing an album. Until now, once the record was mixed and mastered, the artist depended on the financial support of a label to replicate a great number of copies and to dispatch them to the dealers. Both of these tasks are on their way to disappearing thanks to online music sales and service providers like Zimbalam.

Zimbalam.com is the "mass market" version of Believe Digital, a record label with its own artist roster and, at the same time, a special service provider helping traditional labels bring their catalog online. The idea behind Zimbalam is very simple: they put your songs in 20 online shops in 240 countries for a fixed rate under a non-exclusive distribution agreement. Having your demo on Napster, Amazon and iTunes is now possible for only £19.99 (two tracks) or £29.99 (three or more tracks).

One of the best surprises Zimbalam has to offer is that you get 90% of the royalties generated from the retail price, which means real money in the bank for each sale. If you sell two songs at £1.49 each, at the end of that quarter you'll get around £2.20 from the sale. You can also claim back an additional percentage of the sale as a song-writer's royalty through the PRS, to further increase you revenues. Excellent royalties, absurdly low prices and a non-exclusive agreement? It seems too good to be true. That's why we went to Believe Digital's offices in Paris (France) to learn more about Zimbalam and to test their services. We met Denis Ladegaillerie, a skilled lawyer who has worked for Universal Music US, eMusic, MP3.com, Rollingstone.com, and is co-founder and CEO of Believe Digital.

He was very straightforward when asked about the reasons for founding Zimbalam:

The record industry is like a pyramid: you've got lots of artists starting out their career at the bottom and a few top-selling artists at the top. The pyramidal structure reflects a decrease in the number of artists as you move from one development stage to the next according to your notoriety, and the services you need to go on to the next level. When we started Believe Digital, our digital distribution service wasn't really at the bottom side of the pyramid (Editor's note: Believe Digital helped record labels sell their catalogs on the web), and we developed in two different directions: on the one hand, we went to the top of the pyramid by doing the same things as a traditional record label (promotion, web, radio, and TV marketing) and, on the other hand, we expanded downward with Zimbalam. Last year, for example, we received about 50,000 demos at Believe and we signed 200 deals. From those 200 artists we signed, some of them will make it and others won't. But it's the same thing with the 49,800 artists we didn't sign: we can't really know if they will succeed due to some other reasons. For example, one of them could work for a big communications group like Publicis and manage to license a tune for a Mercedes ad campaign, or another one might know the film editor of a big TV group and get one of their tunes to be the theme song of a new TV show. So an artist we overlooked could become a success for one of these reasons.

That's why we decided to mix everything at Zimbalam... Still, the quality of the 49,800 demos we receive is not always the best. Moreover, I know Apple refuses certain applications for the App Store. So my guess was they were also picky when it comes to the iTunes' music catalog, right?

Imagine my surprise when I found out that they accept everything when it comes to music. iTunes has been receiving demands from lots of artists hoping for a distribution deal for three years now and they've had some logistic problems so they forwarded them to us. When we told them we had already signed 200 deals from the 50,000 demos, they gave us hell and even threatened to stop working with us because they wanted everything.

Do they want to be the biggest?

They want to have the largest catalog. They also work on two levels: take, for example, a 15-year old girl whose parents paid for a recording session in a studio for her birthday. Telling her friends and relatives about it she might sell 15 or 20 downloads, but that actually generates a profit because logistic costs are so low. Even if she doesn't sell enough to make a profit, she will contribute to the education of the people, because she will prompt her friends to pay for music instead of downloading it illegally.

Moreover, the content that could be considered "undesirable" is not a problem, given that not all songs are visible. On the iTunes start page there's an editorial selection. Behind that you can have 300,000 or 1 million dubious quality artists and it's not going to bug anyone.

The best way to make it through all that is with good communication and marketing strategies. What does Zimbalam offer in this regard?

With Zimbalam, we wanted to offer a clearly distinguishable service: we take care of the technical part but we don't do any marketing or communication at all. You get a MySpace compatible player (Editor's note: soon available for Facebook too) that can be embedded in all HTML applets, because we know it's one of the most effective tools to convert your efforts into sales, but that's it! Nevertheless, we have plans to offer some sort of individual artist microsite but we're still in the developing stage right now.

There is no such Internet miracle...

From what we have seen, digital marketing is very similar to standard marketing: to promote an artist he has to be aired on the radio and highlighted on the Dailymotion, YouTube or iTunes home page. And you have the same bottlenecks in the digital world as in the real world: you can only put so many artists on the iTunes, Yahoo or MySpace home page. The people responsible for making the selection won't promote an album if it hasn't a certain quality level... In the end it's the same story all over again.

Is it possible to switch from Zimbalam to Believe?

We follow download statistics - provided to us daily by iTunes - very closely so that we can discover an artist as soon as something starts happening around him. When that happens, we can contact him to propose a marketing campaign with Believe.

So, if I have £10,000 to make a record, does it make sense to spend £5,000 on the production and use the other half of my budget to buy my own songs in order to draw attention?

That's something we're fighting against. We've seen a lot of that going on in Italy. But that's totally useless because iTunes has all the information about the buyer (credit card number, login, etc.) The funny part about it is that the people who do that usually buy songs in round amounts...

And what about non-exclusivity? That's something not very common in the record industry, is it?

Yes, but if you already paid Zimbalam to put your song on iTunes it doesn't make any sense to try to upload it again to the same store through one of our competitors.

You have no presence in services like Deezer. Is it deliberate?

Yes. Right now, every time a song is streamed on Deezer it brings between 1/10 and 1/15 of a dollar to the composer. It didn't seem financially interesting for the artist, from our point of view. Especially considering Deezer tends to cannibalize the MP3 market.

Do you pay attention to copyright, for example, to check if the songs being uploaded are registered in a collecting society?

We aren't paying much attention to whether or not our clients are members of collecting societies because right now European distribution services pay collecting societies without distinguishing between members and non-members. So every time a tune is bought for £0.99, the corresponding collecting society gets seven cents in mechanical royalties, regardless of whether the composer is a member or not. If we were to ask all online shops to give us the amount corresponding to non-members so that we could give it directly to artists who aren't affiliated to a collecting society, they wouldn't be able to do it.

So you're saying collecting societies receive money that doesn't belong to them?

Yes, but they know who the money belongs to, so if that artist becomes member he has two years to claim his royalties. We would advise all our UK artists to register with collection societies wherever possible as the benefits are not limited to just additional royalty collection, societies such as the PRS in the UK have many additional member discounts and free services that independent musicians can benefit from, they are also free to join.

(Editor's note: I called the French collecting society, SACEM, to ask them about this matter and they denied getting paid for artists who are not in their repertoire. I guess the best way to find out what happens to that money is to go ask Apple directly.)

Could it be useful for an artist to have songs in different online shops to become a member of a collecting society like, say, SACEM?

I actually contacted the French collection society (SACEM) to ask about that and they told me they are considering the possibility of artists becoming members if they reach a given amount of sales. But it isn't possible yet..."

Zimbalam and me

After this chat, I had to test the quality of the service provided by Zimbalam to see if it really is what they say it is. I took two demo songs and a CD cover made with Photoshop and signed up for the £19.99 two-song pack. The back office, from the uploading of songs to the online management of content, is very clear and well thought out. You have the possibility to monitor your sales in real time (at least on iTunes) and to check your account statement as well as your agreement with Zimbalam. Do keep in mind that all data assigned to the files can't be modified once the songs have been uploaded to the online shops, which takes somewhere between two and six weeks depending on the shop. So pay attention to that, especially considering that the different shops don't always faithfully reproduce the information you originally entered. In my case, my artistic name "[nwaR]" became "Nwar" on iTunes because Apple's catalog specifications prohibit the use of special characters and the free use of capitalization. It's a pity considering that "Nwar" makes no sense and that Fnac and Amazon do display the name [nwaR] correctly.

When it comes to pricing strategy, it varies from one store to the other (only French stores tested). On the online form I selected €0.99 as the price per song and €1.49 for both songs, but only iTunes seems to respect my will. As a consequence, buying both songs on fnac.com costs €1.98 while Amazon set the price per song at €0.79. When I contacted Zimbalam they told me I will always get the same amount from all stores given that Amazon has a very aggressive sales strategy and they cut back on their profit margin. I'll have to get back to you on that matter because payment is due quarterly and I haven't received the first bank transfer yet.

I should note though, that in the UK market and across Europe, iTunes is the store with the most different pricing brackets available so artists are likely to see a slight differentiation between the price of their release on some stores. This is mostly applicable to releases priced in the mid-range (EPs and mini-albums) as this is where iTunes has more options than most stores and the stores without the same pricing plateaus will simply sell the release at the nearest level they have, which could be around £1/1 Euro more or less than the specified sale amount.

What's even more annoying: I specified that the album cover was licensed under a Creative Commons License but my songs got classified as Creative Commons - probably due to a parsing error - even though I clearly stated the author and composer (Arnaud Cueff) before uploading.

Let's Start Selling!

As we mentioned in the interview, Zimbalam gives you a player you can embed in your MySpace, or any other website, by copying and pasting a small HTML source code. The player is well conceived, freely customizable (particularly regarding size) and it not only provides access to online stores, but also to the artist's bio or even to a video clip. A Facebook version is due soon and I couldn't use it on my Wordpress blog because Wordpress deactivates Javascript components for security reasons. I did however manage to embed it by installing an open-source Wordpress on a Free server.

Still, a well-designed player and an outdated blog due to lack of time aren't enough to become the new chanson star. Apart from the excitement of reading your name listed on iTunes when you look for it, you'll surely understand what Denis meant when he said that Zimbalam simply provides a technical service. Even if I convinced my friends and family to buy my album, my sales figures wouldn't rise much and I still wouldn't be any more interesting than before when it comes to signing a record deal with a label.

To be successful I would have to improve the ranking of my website, create buzz around my music, find as many listeners as possible, and play gigs. Maybe then would Zimbalam allow me to earn some real money.

But the deal is fair enough: 20 shops for £20. I can't wait to get my royalties at the end of the quarter. You can be sure I will show you my bank statement when I get paid. I have no way to know if I'll be able to afford a beer with the money I earn, but I'm positive about the fact that people who promote their songs can get real benefits out of this kind of service, and maybe even more with a bit of luck...

Sarit Bruno manages content and editorial line for Audiofanzine

AudioFanzine offers benchmark testing/reviews of products, software or instruments and articles of a tutorial nature, all of which are systematically illustrated by exclusive videos or audio extracts. Addressing a universal audience, both amateurs and professionals alike, http://en.Audiofanzine.com addresses musicians as well as sound engineers, home-studio recording enthusiasts, and audio and lighting engineers.


Koop iTunes Gift Cards.

Monday, January 4, 2010

Debt Relief And Debt Reduction

Debt relief can be provided only when there is debt reduction. There are many agencies and financial organizations, which can provide debt relief. Debt relief is in the form of lower rates of interest and refinance rates. However the debt still has to be paid the principal amount has to be paid. The period of paying the debt may get longer or you may get more time to pay the debt.

In such situations of debt relief, it's essential that you bargain for lower rates. When lower rates of interest are there, there are fewer outflows of funds. Therefore you can save dollars. This debt relief can then pay for other expenses and savings, hence you can have debt relief now, why postpone it for another time. Hence the cell phone that you have been eyeing for can be yours. After all a dollar saved is a dollar earned. These dollars can then be utilized for making investments that can earn revenue for us. This revenue can then be pent for the services and goods required by us, rather than taking loans.

As you have less payments, there is a cumulative effect of savings and where you had to pay $500, you may en up paying close to only 90% of the amount or even less. All banks compete with each other. For them they must be able to recover their investment as well as make a small investment on the investment. Therefore they will renegotiate with the borrower for lower rates of interest, thus your debt relief can start right now without you having to spend extra dollars. Therefore its pays to be financially savvy. Remember its not just the guys in suits who are smart, but you and me are equally smart and up to the challenge of making money work for us.


Kristy Sinsara

Kristy Sinsara

Sunday, January 3, 2010

Hypnosis - Where’s the Magic?

What is hypnosis and why does is it intrigue us so much?

There are many different definitions of hypnosis, the first result in search engines is:

A trance-like state in which a person becomes more aware and focused and is more open to suggestion.

The Oxford dictionary tells us that hypnosis is the induction of a state of consciousness in which a person loses the power of voluntary action and is highly responsive to suggestion or direction.

Many hypnotherapists would disagree with the Oxford dictionaries explanation of what hypnosis means. The idea of losing power over your actions during hypnosis is not what hypnotherapy is about in their opinion.

Hypnotists will tell you that hypnosis is to do with relaxation of your mind and body; however, you are in total control and can not be made to do anything you don’t want to do.

Hypnosis is more about making someone so relaxed that the therapist is able to speak directly to your subconscious mind, which will have a positive affect on your mind when you are fully conscious.

If for example you are afraid of spiders and you went to see a hypnotherapist to overcome this fear, the therapist would put you in a relaxed state, and speak to your subconscious mind about your fear of spiders. They would tell you that when you see a spider, they will no longer scare you etc.

If a therapist spoke these thoughts to you whilst you were fully alert, it would probably make no difference at all, but by speaking to you in a relaxed state of hypnosis, you cannot argue in your mind with the idea that next time you see a spider you will still be afraid.

Our subconscious mind is influence everyday without us really realising. We can hear a tune on the radio and think to ourselves, where have I heard that before? It was probably playing in the background somewhere where you have been.

We used to have a colleague at work who would deliberately walk into our office, whistle a tune whilst sending a fax, no one really took any notice as they were getting on with their work, however, a few minutes after he had gone, someone else (normally me) would hum the tune without really realising why and other people said they had that tune running around their head.

Oddly as it seems, the tune was planted into our subconscious mind without us really noticing.

That isn’t a magic trick, that is someone recognising that although we may be concentrating on one thing, our subconscious picks up everything that is going on around us.

The difference with us and hypnotist is that they have learned the art of this and how this can have an affect on us.

Even the stage hypnotist would like you to believe they have some kind of magic power, but infact, all they are really doing is talking to your subconcious through signs so that you will be more susceptible and amazed when they hit you with their trick.

Genuine hypnotherapists recognise that they can have a positive affect of people by using their skill, whether it be overcoming a fear, loosing weight, stopping bad habits or building up your self confidence, whatever it may be, you can at least know that there is no magic involved, and it is not a tool to make you do things you would not want to do in your normal alert state.

hypnosis
lose weight with hypnosis